Why are False Eyelashes so Popular?

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False eyelashes have become one of the most raved about products in the beauty industry.

In fact, statistics revealed that the global market for fake eyelashes is expected to receive a 5.8% compound annual growth rate from 2021 to 2028.

But why is that? Like me, I am sure you are curious about the popularity of eyelashes and the reasons women love them so much.

One of the reasons that  make eyelashes so popular is that it helps women quickly improve their appearance. By using this product, women can effortlessly enhance their natural lashes length and volume.

After hours of scouring the internet, I have compiled some useful information on the other reasons for the popularity of false eyelashes.  

Let’s dig deeper.

When Were False Eyelashes First Invented

False eyelashes were first invented in 1911. It was patented by Anna Taylor, a Canadian inventor. 

However, people’s desire to have gorgeous lashes started way back. To give you an idea, here is a quick history of artificial lashes:

3500 B.C.

Ancient Egyptians desired to have voluminous lashes. To achieve this, men and women used ointments and brushes to enhance the appearance of their lashes. 

They also used malachite to achieve darker eyelashes. 

The Egyptians wanted to achieve fluttery lashes, not just for aesthetic purposes. They also wanted longer lashes so they could protect their eyes from the sun. 

753 B.C

The Romans started enhancing their eyelashes. This was after Pliny the Elder, an ancient philosopher, mentioned that short lashes mean you are aging.

19th Century

In the mid-1800s, the first mascara was created by Eugene Rimmel. He was a perfumer of Queen Victoria.

The main ingredients of his mascara included coal dust and vaseline jelly.

In 1822, Parisian women started enhancing their lashes by sewing hair on their lids.

When Did False Eyelashes Become Popular

Inventor Anna Taylor introduced artificial lashes in 1911. However, the product just started making a buzz in 1916.

During this time, the movie Intolerance featured Seena Owen’s large eyelashes. This triggered the popularity of the fake eyelash trend. 

Thanks to the influence of the media, the artificial eyelash trend became more prominent. 

In the 1920s and 30s, large and bright-colored eyelashes were advertised in Vogue. 

By the 1950s, wearing fake eyelashes became officially part of the Western culture. 

The eyelash craze continued until 1960. However, people started to lose interest in these large, voluminous lashes in the 70s and 80s. 

Modern eyelash extensions returned in the 90s and 2000s. This time, people preferred more natural-looking eyelashes. 

During this time, lash technicians started offering lash extensions that offer lashes with a more subtle enhancement.

Why Are Long Eyelashes Attractive

There are a few common reasons why people find long lashes attractive. 

The most popular one involves the fact that longer lashes create the illusion that you have bigger, wider eyes. 

With this, people will likely gaze at you longer than they intend to. 

They become more drawn to your eyes, and they will likely appreciate your eyes as well as the rest of your facial features. 

If you have fuller lashes, people will think that you know how to take care of yourself because your lashes may indicate you are healthy. 

This is also an attractive trait for some people.

Why Are False Eyelashes So Popular

People rave about false eyelashes because it effectively enhances the natural beauty of your lashes and your eyes in general. 

The following are other reasons why artificial lashes are so popular:

It can give you a quick makeover.

False eyelashes can completely change the way you look. 

This is especially true if you have naturally short and straight lashes. 

After having longer and curly lashes, you can expect a mind-blowing transformation. 

You can even rock a no-makeup look after getting artificial lashes.

It can be easily removed.

False eyelashes can be easily removed. 

You can quickly get rid of them whenever you want. 

This is a huge benefit, especially if you suddenly get tired of having your lash extensions. 

This is also a good thing because you can go and try different lash extensions within a short period.

It can be customized according to your preferences.

Gone are the days when you don’t have a choice but to try and rock heavy lashes.

Nowadays, you can request the kind of lash extension that you want. 

You can ask your lash technician for natural-looking lashes instead of dramatic ones. 

You can also purchase falsies of various kinds from your favorite beauty store. 

You can pick from strip lashes, individual lashes, or individual flare lashes.

It helps lessen the time you consume for your makeup routine.

As mentioned above, having false eyelashes greatly improves your appearance. 

With this, you no longer have to consume a lot of time applying too much makeup on your face

You can even skip applying mascara and eyeliner, especially if you use ultra-thick or voluminous falsies.

It’s safe and painless.

Some beauty treatments and procedures are extremely painful. 

Think about eyebrow threading or Brazilian waxing

With false eyelashes, you don’t have to worry about the pain because you won’t experience any. 

You may expect some discomfort, but other than that, it’s pain-free.

It’s affordable.

False eyelashes typically cost around $80-$120 per set. 

With this, you can easily find falsies or lash extensions that fit your budget. 

Aside from this, you can reuse false eyelashes after removing them. You can actually reuse them up to five times. 

Just make sure to clean them thoroughly before reattaching them to your eyelids.

It is widely available.

You don’t have to try too hard to look for false eyelashes that suit your taste. You can simply go to a beauty store and get a new set of falsies. 

You can also find tons of lash salons near you. 

You just need to ensure you get the lash treatment at a trusted salon. Check for reviews to be safe.

Are False Eyelashes Worth It

False eyelashes are absolutely worth it. It’s one of the safest lash treatments or products that you can get to improve your appearance. 

Aside from this, having false eyelashes saves you time doing your eye makeup. 

You just stick it to your eyelids and you’re done. 

You can even skip applying eyeliners and mascara, especially if you plan to use ultra-thick falsies.

Another huge benefit of getting and wearing false eyelashes is that it effectively makes you look and feel beautiful. This often leads to improved confidence levels.

In short, false eyelashes help enhance your natural beauty while providing you the opportunity to improve your existing features. 

Knowing this, false eyelashes are definitely worth trying.


Beauty trends you see on social media usually die down after a few months. 

Wearing false eyelashes, however, is not one of them.

People will likely continue to rave over false eyelashes even after several years. 

As long as cosmetic brands introduce diverse types of falsies, more and more people will be drawn to this product. 

If you also want to enhance your natural beauty or you simply want to feed your curiosity about beauty trends, consider trying false eyelashes. 

You may be surprised at how joining the fake eyelash trend can transform the way you look and feel.